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Rooted in Partnership.
Built for Growth.

Commercial transformation for PE portfolio companies and founder-led businesses

THE PROBLEM WE SOLVE

Most PE-backed companies don't have a strategy problem.

They have an execution gap. Solid fundamentals, a sound thesis — but no scalable process for acquiring and retaining customers at the pace PE returns demand. That’s the gap Rhyne Strategic Solutions closes.

HOW WE WORK

We work as a true partner-not an outside advisor handing over a deck 

Full engagement, Project-Based, or Fractional Leadership.  Every engagement is built with one objective: your value creation plan.

THE RESULT

Measurable growth at a PE pace.

We build the sales systems, demand engines, and revenue processes that close the execution gap — expanding EBITDA, strengthening pipeline, and positioning your business for a successful, well-timed exit.

At the Intersection of Private Equity Discipline and Founder-Led Agility

For Private Equity Firms

  • Commercial infrastructure that accelerates value creation

  • Structured sales systems with clear KPI accountability

  • Execution support without bureaucratic layers

  • Preserve culture and competitive edge while scaling

  • Clear go-to-market strategy and segmentation

  • Systems that support growth without losing identity

For Founders

How We Work With You

Sphere on Spiral Stairs

Full Engagement

End-to-end sales and marketing partnership covering strategy, execution, and ongoing accountability to drive measurable and sustainable commercial growth.

​Best for: PE-backed portfolio companies at a pivotal inflection point—post-acquisition, pre-exit, or in the middle of a significant value creation push.  

Typical Engagement Length: 

6-18 months 

1

2

Project-Based

A structured engagement built around one clear objective, whether a Go-To-Market plan, segmentation analysis, or sales toolkit, with defined deliverables and timelines.

Best for: Companies that have a specific gap to close — a missing go-to-market strategy, no customer segmentation, a sales team without consistent materials, or a CRM that no one trusts.

Typical Engagement Length: 

4-6 weeks

3

Fractional Leadership

Consistent part-time access to senior sales and marketing expertise, providing consistent leadership and execution support without a full-time hire.

Best for: Founder-led businesses that need senior commercial leadership but aren’t ready — or don’t need — a full-time Chief Revenue Officer or VP of Sales.  

Typical Engagement Length:

Ongoing

Not sure which engagement fits? Most clients start with a 30-minute intro call. We'll tell you what we'd recommend and why.

Core Offerings

Core Offerings

Every engagement is built around the commercial capabilities founder-led businesses need to perform at the pace PE returns require.

Build the Foundation

Customer Segmentation

We identify your highest-value customer segments—who they are, how they buy, and what they need to hear—so your team stops spreading effort thin and starts targeting the accounts most likely to convert, grow, and stay.

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Go To Market Playbook

A complete, executable blueprint for how you go to marketcovering your ideal customer profiles, value propositions by segment, pricing strategy, channel mix, and a phased 90/180/365-day revenue plan. Not a slide deck. A working document your team uses every week.

Process Codification

When your best practices live only in the heads of your top performers, growth stalls and turnover is costly. We document your sales and marketing processes into clear, repeatable playbooks so your team can execute consistently—regardless of who’s in the seat.​​​​

CRM Configuration

A CRM is only valuable if your team uses it and trusts the data. We configure your CRM around your actual sales process, train your team for adoption, and establish clear ownership and hygiene standards, so your pipeline data is something you can actually forecast from.

Drive Revenue

Demand Generation

We design and stand up a demand generation engine, combining outbound prospecting, inbound strategy, and targeted outreach with clear qualification criteria, ownership, and conversion tracking built in from day one. The goal: a predictable, measurable flow of qualified pipeline.

Sales Toolkit

We build the materials your sales team actually uses—pitch decks, one-pagers, objection-handling guides, and ROI calculators—tailored to your top buyer segments. The result is a consistent, confident sales conversation at every stage of the funnel.

Performance Intelligence

We build custom dashboards and define the KPIs that actually matter for your business, giving leadership real-time visibility into pipeline health, revenue trajectory, and sales activity. No more managing by gut feel or end-of-month surprises.

Distributor Strategy

If you sell through distributors or channel partners, we build the structure that makes those relationships perform , defining roles by segment, setting clear economics, and establishing accountability metrics so your channel is a growth lever, not a black box.​​

Our Approach

A structured path from diagnosis to institutionalized growth.

Assess the Execution Gap

We start with a targeted review of your sales and marketing fundamentals — identifying where the commercial infrastructure breaks down, where revenue is being left on the table, and what's needed to close the gap between current performance and your value creation plan.

Our Approach

Whether the engagement is comprehensive or tightly scoped, our work is always structured to create immediate traction, measurable results, and long-term commercial leverage — delivered at the speed private equity timelines demand.

Amy Rhyne

About Amy

Amy Rhyne has spent 20+ years building commercial infrastructure inside PE-backed and founder-led companies. Now she brings that same playbook to yours.

The Gap Between Fundamentals
and Growth

Too many businesses typically have solid fundamentals and a sound investment thesis. What they lack are the disciplined, scalable processes needed to consistently acquire and retain customers at the pace PE returns require.

 

That's the gap Rhyne Strategic Solutions closes.

 

With 20+ years delivering results at PE-backed portfolio companies and founder-led businesses, we build the commercial infrastructure and Go-To-Market systems that turn strategy into measurable EBITDA growth and accelerated exits.

 

We work as a true partner— inside the business, sleeves rolled up — not an outside advisor handing over a deck. Our engagements are built around one clear objective: helping your portfolio company perform at the level the investment thesis demands.

Trusted By

Lockheed Martin logo
Scentair logo
General Mills logo
Sealy logo
Northstar Recycling logo

Shawna Laczko

Chief Revenue Officer, Northstar Recycling

"Amy was engaged as a consultant in 2025 to help us capitalize on a major sustainability award. The engagement was fast-moving and high-visibility, with a tight 3-week delivery window.

Amy came in with a clear strategic lens from day one...developing a case study that gave our team a consistent, powerful story to tell across every channel. What stood out was her ability to work independently with stakeholders across the organization, gathering input and building alignment without requiring significant hand-holding from leadership. She delivered everything on time and without sacrificing quality. The story she crafted has since strengthened how we show up with customers, partners, and in the media. She was easy to work with, fast to understand the business, and highly professional throughout.

If you are looking for someone who can parachute into a situation, get up to speed quickly, and produce polished, strategic work, Amy is exactly that person."

Contact Us

Get in Touch

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